{"id":837,"date":"2022-01-31T16:08:30","date_gmt":"2022-01-31T15:08:30","guid":{"rendered":"https:\/\/www.cruise-friendly.com\/fr\/les-retombees-economiques-de-la-croisiere"},"modified":"2022-01-31T16:08:30","modified_gmt":"2022-01-31T15:08:30","slug":"les-retombees-economiques-de-la-croisiere","status":"publish","type":"post","link":"https:\/\/www.cruise-friendly.com\/fr\/2022\/01\/31\/les-retombees-economiques-de-la-croisiere\/","title":{"rendered":"Les retomb\u00e9es \u00e9conomiques de la croisi\u00e8re"},"content":{"rendered":"\n<p>La croisi\u00e8re, v\u00e9ritable booster pour accompagner la relance \u00e9conomique en R\u00e9gion Sud &#8211; Provence-Alpes-C\u00f4te d&rsquo;Azur.<br>Une fili\u00e8re qui contribue fortement \u00e0 la d\u00e9saisonnalisation touristique : 38 % des escales sont programm\u00e9es sur les ailes de saison (d&rsquo;avril \u00e0 juin &amp; de septembre \u00e0 novembre) et 23% en hiver.<\/p>\n\n\n\n<p>83% des croisi\u00e9ristes maritimes d\u00e9pensent en moyenne 36 \u20ac pendant leur escale &amp; 75% des passagers fluviaux d\u00e9pensent 23 \u20ac, soit un total de 95 M\u20ac en d\u00e9penses indirectes (Etude BVA 2017) !<br>Une client\u00e8le captive qui en l\u2019espace d\u2019une escale effectue des achats dans les commerces\/boutiques, restaurants, transports, mus\u00e9es\u2026 sur la commune du port d\u2019accueil &amp; en excursion.<br>Cette escale croisi\u00e8re offre au passager l\u2019occasion de d\u00e9couvrir une nouvelle destination et ses principaux attraits touristiques en une seule journ\u00e9e, les achats sont d\u2019autant plus concentr\u00e9s et impactants.<\/p>\n\n\n\n<figure class=\"wp-block-gallery aligncenter columns-2 is-cropped\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" width=\"600\" height=\"368\" data-src=\"https:\/\/www.cruise-friendly.com\/fr\/wp-content\/uploads\/2021\/01\/marche-nocturne-sanary-cmairie-de-sanary-600x368.jpg\" alt=\"\" data-id=\"839\" data-full-url=\"https:\/\/www.cruise-friendly.com\/fr\/wp-content\/uploads\/2021\/01\/marche-nocturne-sanary-cmairie-de-sanary.jpg\" data-link=\"https:\/\/www.cruise-friendly.com\/fr\/?attachment_id=839\" class=\"wp-image-839\" data-srcset=\"https:\/\/www.cruise-friendly.com\/fr\/wp-content\/uploads\/sites\/3\/2021\/01\/marche-nocturne-sanary-cmairie-de-sanary-600x368.jpg 600w, https:\/\/www.cruise-friendly.com\/fr\/wp-content\/uploads\/sites\/3\/2021\/01\/marche-nocturne-sanary-cmairie-de-sanary-200x123.jpg 200w, https:\/\/www.cruise-friendly.com\/fr\/wp-content\/uploads\/sites\/3\/2021\/01\/marche-nocturne-sanary-cmairie-de-sanary-130x80.jpg 130w, https:\/\/www.cruise-friendly.com\/fr\/wp-content\/uploads\/sites\/3\/2021\/01\/marche-nocturne-sanary-cmairie-de-sanary.jpg 640w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" width=\"449\" height=\"600\" data-src=\"https:\/\/www.cruise-friendly.com\/fr\/wp-content\/uploads\/2021\/01\/savon-de-toulon-449x600.jpg\" alt=\"\" data-id=\"840\" data-full-url=\"https:\/\/www.cruise-friendly.com\/fr\/wp-content\/uploads\/2021\/01\/savon-de-toulon.jpg\" data-link=\"https:\/\/www.cruise-friendly.com\/fr\/?attachment_id=840\" class=\"wp-image-840\" data-srcset=\"https:\/\/www.cruise-friendly.com\/fr\/wp-content\/uploads\/sites\/3\/2021\/01\/savon-de-toulon-449x600.jpg 449w, https:\/\/www.cruise-friendly.com\/fr\/wp-content\/uploads\/sites\/3\/2021\/01\/savon-de-toulon-898x1200.jpg 898w, https:\/\/www.cruise-friendly.com\/fr\/wp-content\/uploads\/sites\/3\/2021\/01\/savon-de-toulon-674x900.jpg 674w, https:\/\/www.cruise-friendly.com\/fr\/wp-content\/uploads\/sites\/3\/2021\/01\/savon-de-toulon-1150x1536.jpg 1150w, https:\/\/www.cruise-friendly.com\/fr\/wp-content\/uploads\/sites\/3\/2021\/01\/savon-de-toulon-200x267.jpg 200w, https:\/\/www.cruise-friendly.com\/fr\/wp-content\/uploads\/sites\/3\/2021\/01\/savon-de-toulon-60x80.jpg 60w, https:\/\/www.cruise-friendly.com\/fr\/wp-content\/uploads\/sites\/3\/2021\/01\/savon-de-toulon.jpg 1533w\" sizes=\"(max-width: 449px) 100vw, 449px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p>L\u2019activit\u00e9 croisi\u00e8re irrigue l\u2019ensemble du territoire.&nbsp;<\/p>\n\n\n\n<p>Contrairement aux id\u00e9es re\u00e7ues, 63% des passagers croisi\u00e8re visitent et consomment dans la commune du port d\u2019escale : un secteur d\u2019activit\u00e9 prioritaire en termes de retomb\u00e9es \u00e9conomiques touristiques locales.<br>Pour autant, la croisi\u00e8re contribue \u00e9galement au rayonnement \u00e9conomique de l\u2019ensemble du territoire : 37% des passagers ach\u00e8tent une excursion.<br>23% font les deux, achat d\u2019excursion et visite de la commune d\u2019escale ! Seuls 5 \u00e0 15% des passagers restent \u00e0 bord.<\/p>\n\n\n\n<p>Des touristes qui sont les bienvenus puisqu\u2019ils visitent nos ports majoritairement hors saison et d\u00e9pensent en l\u2019espace de quelques heures 36\u20ac en moyenne par passager\/membre d\u2019\u00e9quipage en R\u00e9gion Sud &#8211; Provence-Alpes-C\u00f4te d&rsquo;Azur.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"889\" height=\"520\" data-src=\"https:\/\/www.cruise-friendly.com\/fr\/wp-content\/uploads\/2021\/01\/panier-moyen-1.jpg\" alt=\"\" class=\"wp-image-844\" data-srcset=\"https:\/\/www.cruise-friendly.com\/fr\/wp-content\/uploads\/sites\/3\/2021\/01\/panier-moyen-1.jpg 889w, https:\/\/www.cruise-friendly.com\/fr\/wp-content\/uploads\/sites\/3\/2021\/01\/panier-moyen-1-600x351.jpg 600w, https:\/\/www.cruise-friendly.com\/fr\/wp-content\/uploads\/sites\/3\/2021\/01\/panier-moyen-1-200x117.jpg 200w, https:\/\/www.cruise-friendly.com\/fr\/wp-content\/uploads\/sites\/3\/2021\/01\/panier-moyen-1-137x80.jpg 137w\" sizes=\"(max-width: 889px) 100vw, 889px\" \/><\/figure>\n\n\n\n<p class=\"is-style-default\">Les 3 Clubs Croisi\u00e8re,&nbsp;Var Provence Cruise Club, Marseille Provence Cruise Club et French Riviera Cruise Club se mobilisent avec tous les acteurs afin de d\u00e9velopper des d\u00e9marches accueil qualit\u00e9 comme&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.varprovence-cruise.com\/cruise-friendly\/\" target=\"_blank\">Cruise Friendly<\/a>&nbsp;.<\/p>\n\n\n\n<div class=\"wp-block-buttons aligncenter\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/www.youtube.com\/watch?v=GIkQhau_tNc&amp;feature=youtu.be\" style=\"background:linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 48%)\" target=\"_blank\" rel=\"noreferrer noopener\">Pour en savoir plus<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>La croisi\u00e8re, v\u00e9ritable booster pour accompagner la relance \u00e9conomique en R\u00e9gion Sud &#8211; Provence-Alpes-C\u00f4te d&rsquo;Azur.Une fili\u00e8re qui contribue fortement \u00e0 la d\u00e9saisonnalisation touristique : 38 % des escales sont programm\u00e9es sur les ailes de saison (d&rsquo;avril \u00e0 juin &amp; de septembre \u00e0 novembre) et 23% en hiver. 83% des croisi\u00e9ristes maritimes d\u00e9pensent en moyenne 36 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":838,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_relevanssi_hide_post":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"247,521,251,252,245","_relevanssi_noindex_reason":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.1.1 - 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